At the time of writing these lines, the Eurovision 2013 is 4 days, 9 hours and 17 minutes away. With Malmö being the host city and home to one of our local offices, we are very proud to have an official share in the international musical celebration. Our own Linn Brekell, Consultant on the Swedish market, is the head of the entire Irish delegation and is responsible for making their stay in Malmo a pleasant and memorable one. This gives us particular pride, as we are also the agency of choice for the Irish tourist board in Sweden.

A few days ago, we welcomed the 2013 Irish entry to the Eurovision Song Contest, Ryan Dolan, to our local office in Malmö. We are delighted that Ryan Dolan took time from his busy schedule to visit our office during the preparations for tonight, when he sings in Semi-final 1. Ryan Dolan and his crew rehearsed the song, ‘Only Love Survives’, when visiting the office.
 

Founder and CEO of EHRENBERG Kommunikation, Magnus Ehrenberg, comments: “We are very proud that Linn is heading the Irish delegation and are pleased to be able to accommodate Ryan Dolan and his team during their stay here. We are of course also very happy that Ryan and his crew are assisting in promoting the emerald isle while over in Sweden, as we are working closely with Tourism Ireland”.

In 2013 Malmö is the host city of the Eurovision Song Contest as Sweden won last year in Baku, Azerbaijan, with Loreen performing Euphoria. Malmö is also the home of EHRENBERG Kommunikation and we are delighted to be part of the most spectacular party in Malmö in 2013, the Eurovision Song Contest.

Watch Ireland’s entry to the Eurovision here:

http://www.youtube.com/watch?v=rNQNdHV279w

As ITB nights tend to end with social events EHRENBERG Kommunikation also offered a solution for the morning after: the "EHRENBERG hang-over breakfast". Here we presented our clients and themes for 2013 to a selected group of journalists in an informal setting. We can report that no one showed up with a headache and all left the event with a bag full of ideas for research trips in the coming months.

Change is certainly a virtue but in line with our motto of "sexy conservatism" we invited EHRENBERG's clients to our annual client dinner again, this time at Lasagneria Il Punto in the heart of the German capital. Besides many of our business partners we could welcome a number of members of the German Bundestag and were happy to hear introductory words by the chairman of the parliament's tourism committee, Klaus Brähmig, MdB.

Spring is often the time for renewal and growth. This is certainly also the case here at EHRENBERG Kommunikation, and we are proud to present the following additions to our growing family of customers: Fjord Line, Promote Iceland and Destination Ringkøbing Fjord.

Fjord Line

Welcome aboard. Last week began with the welcome of Fjord Line, the shipping line operating passenger and cargo ferries between south-western Norway and north Jutland, here at EHRENBERG. They currently operate two vessels but will this year expand the fleet with two brand new and green cruise ferries operating on liquid gas (LNG). When the first cruise ferry will embark on its maiden voyage in May, Fjord Line will open the greenest seaway between Norway and Denmark. We are truly looking forward to making waves for Fjord Line in the Danish media landscape.

Promote Iceland

EHRENBERG is welcoming spring with another very interesting tourism destination to our growing collection. Having worked for several clients in the North Atlantic over the years – not least Greenland – we are delighted that Promote Iceland have chosen us to help them with their communication and trade activities in the Nordics. We are looking forward to motivate Scandinavian travellers to travel to Iceland and experience the magical Icelandic nature, the breath-taking landscape and the warmth of the Icelandic people.

Destination Ringkøbing Fjord

Journalists in both Denmark and Germany can look forward to more exciting stories from EHRENBERG Kommunikation about the Danish west coast in the year to come. We will be representing Destination Ringkøbing Fjord in Denmark and Germany and are looking forward to sharing the natural wellness of this fantastic destination with our large network of travel journalists. This client further strengthens one of EHRENBERG Kommunikation’s key competences as destination PR-agency of choice for the Baltic region.

EHRENBERG Kommunikation has been recognised as a "Company of Vision" at an award ceremony by the partners of the programme "Perspektive 50plus", amongst them the Chamber of Industry and Commerce, the Federal employment office and the Jobcenter in the Hanseatic City of Lübeck.

In the honouring speech EHRENBERG Kommunikation was named as a best practice company that deliberately employs staff members over the age of 50 while at the same time focusing on values such as experience, loyalty and reliability. One of the decisive factors for the award was the sustainability of the employment. With this, EHRENBERG Kommunikation sets new impulses and makes an impact on other companies.

"At EHRENBERG Kommunikation we count on personality and trust. It is important to have employees that bring a great deal of experience to the company. This way, we can also offer experienced competence to our clients", says Magnus EHRENBERG, founder and CEO of EHRENBERG Kommunikation.

The prize was awarded in the framework of the Federal Programme "Perspektive 50 plus – Generation Erfahrung". Partners are the Jobcenter Lübeck, the Chamber of Handicrafts, the Chamber of Industry and Commerce, the Federal employment office, the newspaper Lübecker Nachrichten and the business development Lübeck agency.

EHRENBERG Kommunikation have had a successful kick-off at the large Danish travel fair Ferie & Fritid in Copenhagen with fruitful press events for two of our long-standing costumers, the ferry operators Scandlines and Færgen.

44.277 visitors came by this year’s edition of Ferie & Fritid at the Bella Center in Copenhagen and about 60 travel journalists attended the press meetings for our clients on the opening day of the fair. Besides hosting press meetings, the fair of course also provides an excellent opportunity for networking with key journalist in an informal setting.

At the joint Scandlines brunch and press meeting, the ferry operator presented their new experience catalogue – a brand new brochure of experiences in Northern Germany with attractive offers. Scandlines was accompanied by the latest news from the German destinations Mecklenburg-Vorpommern, Brandenburg and Berlin.

Færgen invited the journalists on a maritime lunch and along with unveiling some of the new initiatives for 2013, the journalists were also offered a ticket into Færgens very own ”Island Cinema”. Here they were taken on a visual journey into the inspiring holiday experiences of the islands of Samsø and Bornholm - of course popcorn was served to create the right cinema atmosphere.

The EHRENBERG Kommunikation team kicked of the year in Bella Center and next stop on the exhibition road is the worlds leading travel show, ITB in Berlin from 6th - 10th of March 2013. Here, EHRENBERG Kommunikation will be present with a new concept including a special “Island-hopping-speeddating” media event and a journalist breakfast to further strengthen our network of contacts to leading German-speaking travel editors in creative, informative and personal settings. This year’s trade fair season will be rounded off at TUR in Göteborg from the 21st – 24th of March 2013. We are looking forward to seeing you there.

It is with great pleasure we look ahead and welcome 2013 here at EHRENBERG Kommunikation. The new year has begun with a range of exciting plans for our current clients and the welcome addition of two new destinations to our growing family of customers.

We are proud to add two new tourism destinations to our portfolio, namely Niedersachsen and the Faroe Islands. These two interesting customers further strengthen one of the core business areas of EHRENBERG Kommunikation: reasons-to-go PR-campaigns executed by our local PR specialists.

Founder and CEO of EHRENBERG, Magnus Ehrenberg, comments: “It is a great pleasure to have more destinations joining us here at EHRENBERG Kommunikation, and we will continue to deliver strong results through our large network of media contacts. Having focused on tourism and transport for almost 20 years gives us a unique position within destination PR in our core markets of Denmark, Sweden, Norway and Germany”.

TourismusMarketing Niedersachsen

Niedersachsen, a federal state in North-western Germany, is a region full of contrasts: from a varied landscape and wonderful cities to exciting culture. For many Danish visitors the region is mostly known for the hilly Harz area and historic city of Hannover. Niedersachsen has plenty to offer families, culture lovers and travellers not least with an interest in outdoor activities. EHRENBERG Kommunikation will be the PR representative for TourismusMarketing Niedersachsen in Denmark, and it will be a pleasure to deliver the many fascinating stories from the region.

VisitFaroeIslands

Journalists in Germany can look forward to more exciting stories from EHRENBERG Kommunikation about the North Atlantic. We are delighted that VisitFaroeIslands has chosen us to support them with their communication in this important market. Overwhelming nature, friendly people and numerous outdoor activities await the German media only a short flight-connection or relaxing ferry-cruise away from the European continent. This fantastic destination strengthens EHRENBERG Kommunikation’s key competence as travel PR expert for the North.

Christmas is a time of festive traditions, also here at EHRENBERG Kommunikation. Surrounded by a landscape dressed in white, we last Sunday held our annual Christmas-tree-cutting event for customers at the beautiful Svenstrup Manor in Borup in Denmark.

As the name suggests, it is about handpicking and cutting that perfect pine tree for the holiday and spending a cosy time with friends and colleagues. Coming from the snow cold winter outside everyone had the chance to get warm again in the tent where traditional Danish food and drinks were served. A special group of guests - the children - could take a ride with a small train, sit in Santa’s chair or bring their family along for a relaxing ride with the horse carriage.

To Magnus Ehrenberg, owner and CEO of EHRENBERG Kommunikation, it was a great pleasure to experience the many guests embracing the festive EHRENBERG tradition:

”I am very pleased that our clients and their families are enjoying our Christmas event and make a day out of it. Christmas is all about being together and having a cosy time. By inviting our guests to go to the pine forest near Svenstrup Manor and pick their own tree, we hope to contribute to a holiday filled with the right Christmas spirit.”

A warm hearted merry Christmas and a happy New Year to everyone from the EHRENBERG Team in Malmö, Lübeck, Copenhagen and Oslo. We are looking forward to an active and successful 2013 together with you.

At EHRENBERG Kommunikation we continuously access important decision makers across Europe. On behalf of our customers, we also organise a large number of interesting events, which have become permanent items on the politicians' agenda. During three action-packed weeks of October, we will have hosted events in Copenhagen, Berlin and Strasbourg. Founder and CEO of EHRENBERG, Magnus Ehrenberg, comments: "Bringing together corporate and political interests in one room - with the proper preparations and plans in place - provides a fruitful platform for interesting debates and personal networking."

One of the strong traditions is the bi-annual breakfast meeting, where our German customer DSR-Hotel-Holding hosts a discussion on recent developments within the field of tourism. This year's meeting was held on the 17th of October in the members' section of the German parliament in Berlin with the topic of "health tourism" - an important issue not only for Germans but for all Europeans.



The week before our Danish client the Port of Aarhus invited a number of important decision makers to a lunch meeting at the Danish parliament. The main topic was the large developments at the port during the latter years and the significance of being a member of the EU's Core Network in the port's ambition to becoming the most efficient business port in Europe. Among other the Danish Minister for European Affairs, Nicolai Wammen, found time in his calendar to substantiate the importance of the right port infrastructure.

On the 24th of October the time will come to take the show to the European Parliament. Here we will help the ports of Aarhus and Goteborg conduct a Round Table meeting hosted by Danish Member of Parliament Anne E. Jensen. The guests will be a number of parliamentarians from many different countries. The two ports have jointly developed a new communication tool as part of the EU project Motorways of the Sea.

SalzburgerLand new customer at EHRENBERG

EHRENBERG Kommunikation is welcoming the winter with another great customer in our portfolio. SalzburgerLand in Austria has an abundance of travel experiences to offer and EHRENBERG Kommunikation is looking forward to help spread the messages in the Nordic region.

In the winter SalzburgerLand among others offers great skiing opportunities and in the summer, when the landscape changes from white to green, the extraordinary nature is waiting to be explored. EHRENBERG Kommunikation is looking forward to a trip down the slopes and the green hills with SalzburgerLand.

EHRENBERG Kommunikation is pleased to be welcoming a new face to our team. Anne Kirstine Cramon is our new junior consultant on the Danish market.

Anne Kirstine comes from a position as PR consultant from Morsing in Copenhagen, where she has gained experience in public relations and project management. She also has experience with political and corporate communication from Region Hovedstaden in Copenhagen. Anne Kirstine is 27 years old and holds a masters degree in Danish and communication from the University of Copenhagen.

Specific market competences and a strong knowledge of a country’s media landscape are some of the hallmarks at EHRENBERG Kommunikation. This certainly also goes for Sweden and its southern most peninsula of Skåne – a region with its own distinct identity and cultural perception.

Now we strengthen our communicative and commercial competences in one of our most important markets even further. In the beginning of August, Linn Brekell will join our team in the heart of Malmo as new PR consultant on the Swedish market.

Linn has previously worked as press officer for the Northern Ireland Tourist Board and as PR and publicity officer for Tourism Ireland in the Nordic Region. She has also worked in sales and marketing, holds an education in PR and is a trained travel guide.

“Besides being my birthplace, Sweden is a country with great business opportunities - if you know how to seize them. In order to truly harvest the potential of the Swedish market, you need to have a strong understanding of the market identity, the consumer buying behaviour and above all adopt a very targeted approach. With Linn’s vast experience in media communications in Sweden and many years of work in the international tourism industry, she is a great asset to our team in Malmo and to our customers”, says CEO and founder of EHRENBERG Kommunikation, Magnus Ehrenberg.

A strong network from the national and internal tourism business, a solid background within communications and a seemingly endless knowledge of every corner of Denmark are some of the skills that Tina Baungaard-Jensen brings with her to the growing EHRENBERG family.

Tina Baungaard-Jensen, former international press officer at VisitDenmark, joins the communications agency as new senior consultant, when the summer draws to a close. With more than 18 years of experience from communication on a strategic and operational level, Tina makes a strong addition to the team.

"Ever since the founding of the agency in 1993, tourism has been one of three core areas of expertise here at EHRENBERG Kommunikation. With as competent, driven and enthusiastic a person as Tina on board, I am convinced that we will be able to deliver even better communication solutions for the tourism business in our core markets of Denmark, Germany and Sweden in the future," comments CEO and founder of EHRENBERG Kommunikation, Magnus Ehrenberg.

Tina has practically grown up in the tourism industry. She comes directly from a position as international press officer at VisitDenmark, where she has worked with public relations for more than six years. Previously she has worked at LEGOLAND, as a travel guide and not least as press officer for the amusement park Dyrehavsbakken north of Copenhagen.

Revitalised management organisation at EHRENBERG

As of 01 August 2012, a revised management structure will come into effect at EHRENBERG Kommunikation. On this date, Allan Sørensen will become Executive Vice President and take on the overall responsibility for all customers and activities within Public Relations in Scandinavia.

The German counterpart Matthias Mies, also Executive Vice President, will continue to be in charge of PR on the Continent. Both will report directly to Magnus EHRENBERG, founder and CEO, who also acts as Head of Public Affairs.

The organisational changes reflect the wish to being able to service the customers on the individual markets even better in the future as well as wanting to offer stronger synergies in terms of cross-border communication solutions.

EHRENBERG Kommunikation wishes all clients, business partners and friends a relaxing and (hopefully) sunny summer!

The 2012 edition of Folkemødet on Bornholm has removed all doubts about the political festival being a one hit wonder. EHRENBERG Kommunikation made its mark with four successful seminars at a prime location in Allinge harbour and with a strong line up of key players from media and politics. Folkemødet hosted no fewer than 748 events, gathered 32,000 guests and was visited by nearly 400 journalists together with numerous politicians and other opinion leaders.

Following the second version of Folkemødet set in Allinge on Bornholm from 14-17 June, EHRENBERG Kommunikation can look back on a couple of hectic days on the beautiful island which, for a brief period, attracted 32,000 people. EHRENBERG Kommunikation’s hub was a tent on the waterfront along with a boat in Allinge harbour, where clients, politicians and journalists met and mingled.

EHRENBERG Kommunikation’s Allan Sørensen took part in the events and applauds Folkemødet’s putting together of politicians, journalists and business representatives together with voters and customers in a new and lively way. ”Most communication professionals would agree that the content should define the form of any communication activity. However, at Folkemødet the opposite seems to be true. You have to understand the underlying mechanisms of Folkemødet and adjust your approach to the special nature of the event. Once you recognize this, Folkemødet is a strong platform for communicating your messages and a unique opportunity for businesses and politicians to enter into dialogue,” says Allan Sørensen, vice president and senior consultant at EHENBERG Kommunikation.

High profile participants in Allinge harbour

EHRENBERG Kommunikation hosted four events at a sought after spot in Allinge harbour with a strong line up of key players from media and politics. Among the four seminars was an event focusing on spin and journalism with prominent spin-doctors and journalists from Christiansborg and DR respectively. Later on former Danish minister Lykke Friis took charge of a lively debate concerning Germany’s role as a driver of growth in Europe. Other participants at the seminars were the Danish Minister for Culture, Uffe Elbæk, former Danish minister Bertel Haarder, EHRENBERGs own Henriette Kjær, Danish MP’s Flemming Damgaard Larsen and Jeppe Kofod, together with former Swedish minister Cristina Husmark Pehrsson.

”Our main focus was on developing interesting and thought-provoking debates with the right participants. Based on the huge attention our events garnered from journalists and politicians we are very pleased with the result. Combining high profile participants, interesting angles and a central location is the way forward for EHRENBERG Kommunikation and our customers at future Folkemøder,” states founder and CEO of EHRENBERG Kommunikation, Magnus Ehrenberg.

EHRENBERG’s third Folkemøde in the making

Concluding on the second Folkemøde on Bornholm, EHRENBERG Kommunikation is looking forward to next year’s event.

”Folkemødet is a great opportunity for our clients to interact with key politicians and journalists in a relaxed atmosphere. From a business perspective, I predict Folkemødet will become an increasingly important venue for organisations operating in the Nordic area. In particular for Danish companies, but it has also shown great potential for organisations from Southern Sweden. This is why we have already booked a prime spot for next year,” concludes founder and CEO of EHRENBERG Kommunikation, Magnus Ehrenberg.

EHRENBERG Kommunikation, som i våras rekryterade den tidigare danska ministern Henriette Kjær till sitt team, fortsätter sin utveckling av affärsområdet Public Affairs. I samband med Folkemødet 2012, som är Danmarks motsvarighet till Almedalsveckan, arrangerar EHRENBERG Kommunikation fyra högprofilerade seminarium med några av Danmarks mest välkända politiker och mediepersonligheter.

Danmarks motsvarighet till Almedalsveckan, Folkemødet i Allinge, går av stapeln den 14-17 juni 2012 på solskensön Bornholm. Förra året var första gången som Bornholm med ”havnebyen” Allinge i spetsen bjöd in till Folkemødet. En trevande inledning byttes snabbt mot en uppskattad och välbesökt politik-festival med ”dejlig gó hygge”. Förväntningarna infriades med råge när 10 000 besökare invaderade Bornholm några härliga dagar i juni 2011 och över 250 evenemang genomfördes i form av debatter, seminarier, tal, kulturarrangemang och workshops.

Folkemødet 2012 har redan slagit alla rekord. Antalet seminarier har mer än tredubblats och är nu uppe i över 700 registrerade events på 4 dagar och ca 250 anmälda arrangörer. Antalet förväntande deltagare i år 2012 är fler än 20 000 och alla sängar på Bornholm är bokade.

Tillsammans med flera av våra kunder, bland annat Scandlines, Færgen och Ystad Hamn, kommer EHRENBERG Kommunikation att finnas på plats för Folkemødet 2012 med tält och en härlig båt liggandes i Allinge hamn. Magnus Ehrenberg, VD EHRENBERG Kommunikation, säger:

”Vi testade förra året att vara med på det första Folkemødet och det var mycket lyckat. Satsningen visade sig vara helt rätt. Så i år ökar vi vår närvaro ytterligare med fler seminarier och större evenemang."

Kommunikationsbyrån EHRENBERG Kommunikation arrangerar fyra seminarier under Folkemødets två inledande dagar. Det första seminaret äger rum torsdagen den 14 juni kl 16-17 och sätter fokus på politisk spinn och spin doctors med rubriken ” Er journalisterne ved at erobre magten?”. Deltar i seminariet gör bland annat tidigare danska ministern Henriette Kjær, Ekstra Bladets chefredaktör Poul Madsen, DR-värden Kim Bildsøe Lassen och Anders Fogh Rasmussens tidigare presschef, Michael Ulveman. En timme senare samma dag, kl 18-19, är det dags för EHRENBERGS nästa seminarium ”Fremtidens udvikling af øer og landdistrikter”. Seminariet håller fokus på tillgänglighet och transport med hänsyn till det politiskt laddade begreppet ”Udkantsdanmark”.

Fredagen den 15 juni kl 10-11 inleder EHRENBERG Kommunikation med ett seminarium om ”Hvad kan vi bruge Tyskland til?”. Utgångspunkten är Tyskland som det ekonomiska lok som ska dra Europa genom den pågående krisen. På det fjärde och sista seminariet möts namnkunniga svenska och danska politiker för att diskutera ”Øresundsregionen i global konkurrence. Har vi mistet gejsten?”. Några av seminariedeltagarna är tidigare svenska ministern för nordiskt samarbete och riksdagsledamot Cristina Husmark-Pehrsson, danska kulturministern Uffe Elbæk och folketingsmedlem Bertel Haarder som även sitter i nordiska rådets presidium. Alla fyra seminarierna modereras av Mikael Kamber, tidigare nyhetsvärd på danska TV2 och mediedirektör för DR, Danmarks Radio.

För mer information gå till www.ehrenberg-kommunikation.com eller kontakta Magnus Ehrenberg, Den här e-postadressen är skyddad från spam bots, du måste ha Javascript aktiverat för att visa den

New competences to the EHRENBERG family

EHRENBERG Kommunikation is pleased to announce that we will soon be welcoming two new faces to our Danish team within Public Relations. Helle Harbsmeier and Anne Laursen are two strong additions to the growing EHRENBERG family that will help us service our growing number of clients even better.

Helle Harbsmeier is 37 years old, holds a degree in communication and brings an abundance of practical experience with PR from among others a Danish communication agency. Before that she worked with communication for the organisation of Danish bus operators as well as Danish Transport & Logistics. In other words, the shipping and transport business is – like ours – her second home. She is fluent in more languages than we can even mention, not least German and Icelandic. She is married and the Copenhagen household also has room for a daughter on 8 and a son aged 2.

Anne Laursen is 34 years old, she holds a Masters degree in communication and most importantly comes with a broad experience within communications and PR. At the moment, Anne is working as a project manager at a smaller Danish communications agency, and she has previously been the head of communication at Dyson Scandinavia. Furthermore, Anne has for many years worked as a freelance journalist for leading publications in Denmark. Anne lives with her boyfriend on Vesterbro in Copenhagen and is a keen traveller - not with Northern Germany, Jutland and Bornholm as the dream destinations, but that will soon change!

Bornholm, Bornholm, Bornholm…

We are fortunate to have been working with Bornholm as a travel and holiday destination for several years. We have strong faith in the attractiveness of this picturesque Island in the Baltic Sea and are happy to announce that our new customer, the travel agency Ystads Resebyrå, feels the same. Ystads Resebyrå has entrusted us with a contract for a summer campaign in order to gain more visitors from Sweden and Denmark to the sunny and rocky Island.

We might as well get used to having Bornholm on the lips, as Denmark’s only political festival, Folkemødet, is set to embark on its 2012 edition from the 14th to the 17th of June.

Together with several of our clients, we will have a strong presence during the largest political gathering in Denmark. In our tent and on our ship in the harbour of Allinge, we will be hosting four inspiring seminars with topics ranging from spin and the changing media scene in Denmark, the Oresund Region in the global competition and Germany as economic catalyst for Europe. Our seminars will be joined by some of the most interesting names from media and politics, and you can read more about the full programme on our Danish website www.ehrenberg-kommunikation.com/folkemodet-2012.html.

Magnus EHRENBERG, founder and CEO of EHRENBERG Kommunikation, comments "We took a strong leap together with our customers by participating in the first edition of Folkemødet last year, and it has luckily proved to be very fortunate for all of us. This year we know the formula for success and are looking forward to making the 2.0-edition even stronger”. With a humorous glimpse in his eye, Magnus hints ”We currently have offices in Lübeck, Malmo, Copenhagen and Oslo, but considering what is on the horizon at the moment, we might need to expand physically to Allinge, the political capital of Denmark”.

Barbro McAusland from EHRENBERG's Senior Advisory Group constituted together with the Swedish TV-profile Ingvar Oldsberg, a fantastic host duo for the event. They communicated about communication, travel memories, public relations and Barbro introduced the three main areas of EHRENBERG; travel, transportation and lifestyle. Ingvar was the given organizer of the Quiz, culminating in two lucky winners.

One of the news Barbro brought was about "Travel Nuggets", our new social media platform. We from EHRENBERG Kommunikation have been travelling around the globe for two decades. Now we have opened our treasure chest and it is full of travel nuggets presented on www.travel-nuggets.com

Maritime history in Spodsbjerg. The baptism of the beautiful M/F Lolland.

At EHRENBERG Kommunikation we are fortunate to share our client's milestones with them. We are determined to harvest success and days to remember for our clients. We've been in business for almost 20 years now, and during this period, we've been blessed with some unique experiences. One of them took place Friday the 23rd of March 2012, at the name giving ceremony of M/F Lolland in Denmark.

The scenic Danish harbour of Spodsbjerg was covered in sunrays from a warming spring on the coming, and the scene was set for a milestone in the Danish ferry industry and for the Danish shipping line Færgen. Finally M/F Lolland officially got her name, and hundreds of people – including the Minister for Transport, members of the press, national and local politicians and business partners - were gathered to experience the champagne bottle burst on her dark blue ship side.

M/F Lolland indicates a new era for the ferry business, and especially for our longstanding client Færgen. M/F Lolland – and her sister ship M/F Langeland, which will arrive in May - will tie the region closer together and set new comfort standards. The two new ferries will revolutionize the ferry-crossing between Spodsbjerg and Taars with modern equipment; technically, environmentally and operationally, and they are the first ferries to be build for the route in almost 30 years.

At EHRENBERG we want to mark these milestones with our clients, and therefore we produced a small film to celebrate this event together with Færgen. We are happy to see that Færgen has put the film to good use internally and through sharing with their many followers on Facebook. Happy viewing!
Click here to play the video.

See you at the ITB 2013!

EHRENBERG Kommunikation is happy to team up with two new clients. On behalf of Cykelevent Danmark, the Danish organisation behind the coming one-day bicycle race between Berlin and Copenhagen, a PR-campaign will be conducted both in Germany and Denmark to promote the event scheduled for August 2012. Cykelevent Danmark is supported by strong partners such as Mercedes-Benz CPH and Scandlines and profits from the event itself will be donated to charity. Malmö-based children’s fashion company Me&I has appointed EHRENBERG Kommunikation as PR-agency for the German-speaking markets. The brand is well-regarded in Sweden for its high quality and unique designs, key strengths that EHRENBERG Kommunikation in Lübeck will present to the German market in the coming months.

“Both new clients make a strong contribution to our leisure/travel and lifestyle-segments”, explains Magnus Ehrenberg, owner and CEO of EHRENBERG Kommunikation. “We aim to boost awareness around the Berlin – Copenhagen bicycle race through our cross-border communication expertise providing also this client with a high level of competence and valuable synergy-effects”. And with regards to Me&I Ehrenberg continues: “Being from Malmö myself it feels special that we are now representing three strong lifestyle-brands from Southern Sweden in the German market: Stenströms, Thule and Me&I. And just as the first two companies, Me&I stands for a level of quality and design that motivates us strongly to support a positive development of this client in Germany”.

The biggest political gathering in Denmark is located in the middle of the Baltic Sea – in the heart of our key market. In the name of democracy, Folkemødet last year gathered almost 300 journalists from across the Danish media landscape, 10.000 guests as well as politicians from all the Danish parties – including the Danish ministers and the Prime Minister of Denmark.

Together with our clients, EHRENBERG Kommunikation took a leap of faith by investing in Folkemødet in 2011. "In hindsight we are more than happy about our decision. Most importantly we achieved strong results for our participating partners, but we now also have an insider's advantage moving towards the second edition of Folkemødet," says Magnus Ehrenberg, founder and CEO of EHRENBERG Kommunikation.

Together with some of our customers and partners we have already secured an excellent location in the harbour of Allinge – the main exhibitor area in 2012.

Folkemødet will be an even bigger political event in 2012, and we hope that you want to join us! Be it seminars, political debates or political matchmaking – Folkemødet is for everybody. It all depends on finding the right angle to do the job.

If you want to learn more about how you can benefit from Folkemødet with EHRENBERG Kommunikation in 2012, we welcome you to contact:

Allan Sørensen,

Vice President & Senior Consultant

EHRENBERG Kommunikation

Den här e-postadressen är skyddad från spam bots, du måste ha Javascript aktiverat för att visa den

+45 51 88 82 70

At EHRENBERG Kommunikation we have made it our distinct goal to ensure that our clients, friends and families get into the right christmas spirit.

This year we invited everyone to join us at a cosy christmas-tree-cutting event in Denmark at Svenstrup Manor in Borup on the 18th of December.

Here everyone could meet, drink the traditional Danish "gløgg" and wish each other a merry christmas. But the most important part was of course the pines. In the pineforest next to the manor, everyone was invited to handpick and cut just the right christmas tree for their christmas eve.

Merry Christmas!

Malmö/Lübeck, 15.09.2011 – The Chamber of Commerce and Industry of Southern Sweden is expanding its presence in Germany. Magnus Ehrenberg, managing director and owner of the communications agency EHRENBERG Kommunikation GmbH in Lübeck, has been the organisation's new representative in the Federal Republic since 1 July 2011. The German office was opened in Lübeck on Thursday, 15 September 2011.

The senior managing director of the Chamber of Commerce, Stephan Müchler, presented Magnus Ehrenberg with the Chamber's coat of arms in the presence of Bernd Saxe, Mayor of the Hanseatic city of Lübeck, and Christian Berg, Counsellor at the Swedish embassy in Berlin, as well as numerous representatives of politics and business.

With the new office in Lübeck and another in Berlin the Chamber of Commerce of Southern Sweden is moving closer to the German market. Its 2,800 members will be able to benefit from the highly qualified services of Magnus Ehrenberg and his team in strategic consultancy, public relations and public affairs. The increased presence of the Southern Swedes is also intended to facilitate access to the growth region on the Öresund for German companies.

"As a native of Malmö who has lived for more than 20 years in Germany and runs a successful company, Magnus Ehrenberg is the ideal partner for us. He is a communications expert and with his strong network will contribute to developing the close ties between companies in Southern Sweden and Germany", said Stephan Müchler, Managing Director of the Chamber of Commerce of Southern Sweden.

The Chamber of Commerce of Southern Sweden is Sweden's largest chamber of commerce with 2,800 members from all areas of industry and the service sector. Experts on imports and exports provide advice to the member companies on all aspects of international trade.

Since it was founded in 1993 EHRENBERG Kommunikation GmbH has specialised in communications in the Baltic region. With offices in Lübeck, Malmö, Copenhagen, Oslo and Berlin the agency has a strong presence in Northern Europe and offers services in the fields of public relations and public affairs.

Magnus Wilandh is a senior consultant with a deep background as a sports journalist for the newspapers Gøteborgs Posten, Aftonbladet and Tidningarnas Telegrambyrå. He was team leader at SVT Sport, PR consultant for Havanna, head of information at AIK Fotboll and deputy publisher of Norrtelje Tidning. For the past three years Magnus was editor-in-chief of the travel magazine Stand by Nordic, based in Copenhagen. Since 1 August Magnus has been working for EHRENBERG Kommunikation AB.

Thule Group

Thule, world leader in products that make it easy for people to transport their equipment safely, securely and in style, has entrusted EHRENBERG Kommunikation with PR-activities in Germany, Austria, Switzerland and Denmark. "With our common Swedish background, Thule's quality products and our PR-competence in these markets should fit together like a nice car and a well designed roof top box" says Magnus Ehrenberg, owner and managing director of EHRENBERG Kommunikation. The objective is to assist the Thule Group in their international communication through targeted measures focusing on key media in Germany, Austria, Switzerland and Denmark. EHRENBERG Kommunikation has already supported the Thule Group's presence at the recent EUROBIKE trade fair in Friedrichshafen.

Tropical Islands

Tropical Islands, Europe's largest tropical holiday world, has chosen EHRENBERG Kommunikation as partner for their strategic PR. EHRENBERG Kommunikation's task is to create a stronger presence for Tropical Islands in specialized media.

Mie Muxoll Unger joined the EHRENBREG Team in Lübeck as management assistent. Mie has a long year experience in the hotel- and tourism branch. She supplies the team with her organisation talent and language skills, as she speaks German, Danish and English.







Cynthia Kundt just finished her Universitydegree in political sciences and English philology at the University of Magdeburg. She also studied at the University of North Wales, Bangor and already worked at the office of a Member of the Bundestag and in the editiorial office of a local newspaper.

A new and festive tradition within Danish politics - Folkemødet (in English: Peoples meeting) - was kicked off for the first time last week from 15 -18 June. Folkemødet is a Danish counterpart to the famous Swedish Almedalveckan, which each year draws up to 11.000 visitors, 1.000 journalists and 800 organisers to the Swedish island of Gotland. There has never before been a similar event on Danish soil, and the three-day democratic festival in Allinge on the picturesque island of Bornholm in the middle of the Baltic Sea has already been announced as a huge success in 'round one' by the Danish media.

The event was not only a success for politicians, media, opinion leaders and the large number of participants at Folkemødet, but also for EHRENBERG Kommunikation and our participating clients.

EHRENBERG Kommunikation was not late to spot the perspectives of participating in Folkemødet, and for several of our customers we among other things organized matchmaking with relevant politicians and established a successful seminar discussing several angles on the future of Danish infrastructure with key focus on ferry transportation.

"From our perspective there are many reasons for participating in Folkemødet on Bornholm - both politically, commercially and media wise. At Folkemødet you have a genuine opportunity to establish an informal relationship with especially politicians, but also media and other decision makers, in order to ensure that your themes will be on the agenda", says Magnus Ehrenberg, founder and CEO of EHRENBERG Kommunikation.

Folkemødet 2.0 will be held from 13 – 16 June 2012. We at EHRENBERG Kommunikation have already decided to participate next year and hope you decide to do the same. We are now starting our internal evaluation of Folkemødet 2011 in order to ensure that our experiences from this year can make way for best practices and new ideas on how to attack the big event in the best and most effective way possible in 2012. We will revert with further information shortly after the summer holidays, but please feel free to contact us already now regarding Folkemødet 2012 and what EHRENBERG Kommunikation can do for your company.

It's been a busy spring: 14 press meetings, eight group press trips, six trade press interviews, eleven individual journalist trips, twenty press kits and 79 press releases have been organised, edited and distributed with the objective to get our clients' messages across through the media. We have held three round-table-debates and met with more than 50 politicians discussing transport-related issues. And EHRENBERG Kommunikation is still in full swing. But besides our daily bread-and-butter-business, we are also keeping an eye on strategic developments for the future. With these early summer news we want to keep you up-to-date with new faces and places at EHRENBERG Kommunikation.

New location in Malmö
As our headcount in Malmö has grown we had to look for a new business location – and have found it in Södergatan 26, 2 tr., 211 34 Malmö. Our attractive new office with enough space for the whole team is located in the pedestrian area right in the heart of Malmö. After a few tough days of work moving the agency we are now looking forward to welcoming journalists and clients to our new home – maybe we'll meet at our housewarming-party on 22 June?

New faces and competences
On 1 June EHRENBERG Kommunikation welcomes Jesper Henriksen as a new consultant for the Danish market. Jesper has broad experience in consumer and crisis communications and has worked amongst others for Metro and Coop in internal and external communications and marketing.

Snezana Tadic will join our team of PR-consultants in Lübeck in July. With her expertise in event management we are looking forward to adding a new creative angle to our product portfolio. Snezana has a background in communications within the music business and has over the past few years been working for a company from the oil- and fuels industry in Hamburg.

Pia Toftdal Rasmussen has joined EHRENBERG Kommunikation as a Communications Advisor. Pia has over 20 years’ working experience with Sales, Marketing, PR and Corporate Communications Management from various industries e.g. from politics, publishing, IT and media industries. For the past 5 years, Pia has worked intensively with Political as well as Corporate Communications on a strategic level.

Stephan Schütze is to strengthen our competence in B2B and Public Affairs in Lübeck and Berlin from 1 July. He has worked for Sydsvenska Industri och Handelskammaren for many years and is familiar with the Swedish and German market.
New management structure
From 1 July Allan Sørensen will join our management board as one of two vice Presidents for our Scandinavian business EHRENBERG Kommunikation AB. In his new function he will report to Matthias Mies, Head of PR / executive vice president. EHRENBERG Kommunikation's management board now consists of three members, with one Swede, one Dane and one German representing the agency's main markets.

New Bizz
Cortina d'Ampezzo: For the tourist destination "Cortina d'Ampezzo", situated in the heart of Europe, we are happy to implement the PR-campaign "Summer breaks in Cortina" in the Öresundregion and Norway.

Mols-Linien: Mols-Linien is a modern ferry company and an efficient and effective element of the Danish traffic infrastructure. The ferry company operates the routes Odden-Ebeltoft, Odden-Aarhus and Kalundborg-Aarhus. Mols-Linien has appointed us to carry out various PR-activities on the Danish market.

La Cantina Italiana: Mr Claudio Spinsanti, Italian restaurant proprietor in Hamburg, has assigned the organisation of the PR-Event "Rosso Conero" to EHRENBERG Kommunikation. Mr Spinsanti is inviting clients and friends to a wine tasting followed by dinner and the Hamburg media representatives will report.

Vi håller som bäst på att flytta till nya, fräscha lokaler mitt i Malmö city. Så fredagen den 20 maj går det inte att nå oss på det vanliga kontorsnumret. Vill du ha tag i någon av de svenska konsulterna så ring på respektive mobiltelefon eller maila, gärna via hemsidan.

Måndagen den 23 maj är vi på plats i våra nya, fina lokaler på Södergatan 26 i Malmö och då fungerar allt som vanligt igen.

We are moving to our new premises in Malmö city. The normal telephone line will not work on the 20th of May. So if you need to reach one of the Swedish consultants that day, please call on their respective mobile phone or send an e-mail.

On Monday the 23rd of May we will start working from our new premises and the phone line will work normally again.

I samband med öppnandet av kontoret valde EHRENBERG Kommunikation att hålla ett skandinaviskt seminarium för turismaktörer i Sydafrika för att presenter sig på den nya marknaden. Intresset var mycket stort. Total anslöt sig ett trettiotal nyfikna från turismbranschen för att lära känna den skandinaviska kulturen, resetrender och medialandskapet. Syftet var att inspirera och berätta för sydafrikanska turismaktörer om den skandinaviska marknaden, en oexploaterad marknad med världsvana och relativt välbärgade resenärer. Med bland föreläsarna fanns, förutom EHRENBERG också Heike Gerntholtz från Rovos Rail och Lara Philips från The Vineyard Connection, som båda arbetar aktivt på den skandinaviska marknaden. I deras presentationer berättade de bland annat om sina erfarenheter med att jobba med skandinaver. Seminariet hölls igår den 29 mars.

–       Jag tyckte att seminariet var otroligt informativ och detta är verkligen en marknad vi tittar på, och kanske även något för oss att satsa på under 2012. Vi känner att den skandinaviska marknaden har stöttat oss ganska starkt på D’Ouwe Werf Hotel i Stellenbosch och jag är angelägen att utveckla denna verksamhet på alla våra tre familjehotell, säger Rosemary Brossy, gäst och international sales manager Vineyard Hotel & Spa, Townhouse Hotel & Conference och D’Ouwe Werf Hotel.

–       Då Skandinavien fortfarande är en relativt okänd marknad för många i Sydafrika ville vi med det här initiativet berätta om vilka vi är, skandinaviska resetrender och vår kultur, säger Magnus Ehrenberg ägare och VD, EHRENBERG Kommunikation. Sydafrika ligger mig personligen varmt om hjärtat och företaget har nu också fått möjlighet att expandera i Sydafrika och därmed hoppas vi kunna utöka vår portfölj med fler sydafrikanska kunder.

EHRENBERG Kommunikation har fått en ny kund i ett av Tysklands bästa hotell – Louis C. Jacob, ett hotell med en historia som daterar sig mer än 200 år bakåt i tiden. Hotellet är beläget längs Hamburgs ”fina gata” Elbchaussee, med en fantastisk utblick över floden Elbe. Det femstjärniga hotellet har bland annat 85 rum och sviter och en Michelinprisad gourmetrestaurang. I sann hanseatisk anda där konst och kultur är av stor vikt, kan hotellets gäster dessutom njuta av en konstsamling på drygt 200 konstverk.

- Jag har haft förmånen att bo på Louis C. Jacob vid ett flertal tillfällen genom åren, och både boendet och bemötandet är något utöver de vanliga. När de nu har valt att anlita oss för att genomföra PR-projekt på den danska och svenska marknaden kommer förhoppningsvis fler skandinaver att upptäcka Louis C. Jacob. Och vi på EHRENBERG ser fram emot fortsatta framsteg där vi vet att vi kan leverera goda resultat – inom hela turist- och resebranschen, säger Magnus Ehrenberg, VD och ägare EHRENBERG Kommunikation.

Med denna nya kund stärker EHRENBERG Kommunikation sin profil som PR-specialist för hotellbranschen. Louis C. Jacob har valt att anlita vår specialistkompetens, liksom våra övriga hotellkunder, såsom femstjärniga lyxresorten Grand SPA Resort A-ROSA, med hotell både i Tyskland och i Österrike, hotellkedjan arcona HOTELS & RESORTS i Tyskland samt lyxhotellkedjan Sun International i Sydafrika.

EHRENBERG Kommunikation har fått uppdrag att genomföra kommunikationsaktiviteter för Toms/Anthon Berg, Danmarks största chokladproducent, på den tyska marknaden. "Vi känner oss otroligt hedrade att i samarbete med Toms Gruppen öka kändhetsgraden för varumärket Anthon Berg i Tyskland", säger Magnus Ehrenberg, VD och ägare på EHRENBERG Kommunikation. Förutom för Toms/Anthon Berg arbetar EHRENBERG Kommunikation inom livsmedelsbranschen bl. a. för seafood-specialisten Royal Greenland. Ytterligare information finns på www.ehrenberg-kommunikation.com.

EHRENBERG Kommunikation är en PR- och kommunikationsbyrå med fokus på turism, transport och logistik. Företaget grundades 1993 och har sitt huvudkontor i tyska Lübeck och det skandinaviska huvudkontoret i Malmö. Företaget har också kontor i Köpenhamn och Oslo. Dessutom har EHRENBERG Kommunikation ett brett nätverk av partners i bland annat de baltiska länderna, Finland och Polen samt i västra Europa och Sydafrika.

PR- och kommunikationsbyrån Ehrenberg Kommunikation kommer att sköta mediearbetet för ytterligare ett varumärke inom Novasolgruppen, Cuendet, som förmedlar lyxiga semesterhus i Italien, Frankrike, Spanien, Kroatien samt Grekland.

Cuendet är specialist på lyxiga semesterbostäder och deras portfölj omfattar villor och lägenheter i Italien, Frankrike, Spanien, Kroatien samt Grekland. Företaget grundades 1974 i Toscana och är i dag en del av Europas största semesterhusförmedlare Novasol AS, som är ett internationellt företag med kontor i flera länder och medlem i Wyndham Worldwide.

Med lyxvarumärket Cuendet stärker Ehrenberg Kommunikation sin kompetens inom branschen semesterhus, samtidigt får de en viktig kund i söder.

Färjerederiet Polferries har valt att anlita EHRENBERG Kommunikation för sitt kommunikationsarbete på den svenska marknaden.

Ytterligare ett färjerederi har valt att anlita EHRENBERG Kommunikation för sitt kommunikationsarbete i Sverige. Polish Baltic shipping Company bedriver färjetrafik mellan Polen och Skandinavien under varumärket Polferries. Mellan Sverige och Polen bedriver rederiet färjetrafik mellan Nynäshamn-Gdynia respektive Ystad-Swinoujscie. Därutöver driver man en färjelinje mellan Köpenhamn och Swinoujscie samt en sommarlinje mellan Rönne på Bornholm och Swinoujscie.

– Det är med stor glädje vi kan hälsa Polferries som ny kund på den svenska marknaden. Polferries är ett rederi med lång tradition och den polska marknaden kan förutspås ett ökande intresse i Sverige, säger Magnus Ehrenberg ägare och VD för EHRENBERG Kommunikation. Genom Polferries stärker vi ytterligare vår profil som den ledande PR byrån inom färjerederibranschen i Östersjön, fortsätter Magnus Ehrenberg.

Branding Greenland har valt att anlita EHRENBERG Kommunikation för sitt kommunikationsarbete även på den svenska marknaden.

Världens största ö, Grönland, har valt att anlita EHRENBERG Kommunikation för sitt kommunikationsarbete i Sverige. Arbetet omfattar bland annat grundläggande medieservice, pressmeddelande, pressresor med mera. Grönland skall inte endast profileras som en spännande resedestination utan även landets produkter kommer att stå i fokus. EHRENBERG Kommunikation utför sedan flera år motsvarande service för Branding Greenland på de tysktalande marknaderna.

– Det är med glädje vi kan hälsa Branding Greenland som ny kund på den svenska marknaden. Grönland är en spännande och högintressant destination med stort uppmärksamhetsvärde – inte minst i dessa dagar av miljömedvetenhet, säger Magnus Ehrenberg ägare och VD för EHRENBERG Kommunikation. Vi ser det som ett erkännande av det framgångsrika arbete vi utfört för Branding Greenland på den tyska marknaden under de senaste åren, fortsätter Magnus Ehrenberg. Det stärker även vår profil som en av de ledande PR agenturerna inom turism i Skandinavien.