It’s about communication

How do we humans communicate and what do we communicate? What is public relations – PR? How did communication develop? How do we communicate during crisis and negotiations? Which tools do we use in the various forms of communication? Do we send out a message by not communicating; and what is good communication?

This book is meant as a source of inspiration for those who don’t work with communication on a daily basis, but want to know more. It also provides a handy summary of some of the opportunities and benefits that better communication can bring you and how it can help your company.

There are plenty of specialist texts that consider some of the topics we discuss here in greater detail. But here you’ll get general information and cases and examples from businesses and private individuals. If you go away with just one good idea from reading this book, or are inspired to learn more about some of the disciplines it describes, then it will have achieved its aim.

Actually, everything we do as a person, as an employee, as a colleague, as a manager and as a company is affected by our ability or lack of ability to communicate with our surroundings.

We wish you pleasent reading!